We’ve long been a fan of Montreal dark pop persona Low Factor, but it seems like she’s entering a whole new era with her latest single, “Icicle”. Her previous work was characterized by lo-fi recording values and experimentalism, which was wonderfully chaotic, but she’s tightened up her approach and gone full-on pop. Well, full-on pop in an alternate universe.
The video, directed by Kaspar’89 and Rubin, captures Low Factor in her natural alien habitat, a dark, strange place, with an amazing set, costume, and video effects reminiscent of Geneva Jacuzzi’s wonderful clips. Inspiring stuff! Her album Leçon de Tonnerre: Comment Créer un Orage is coming soon, but not soon enough.