Way back in April, we were introduced to Sook-Yin Lee and Adam Litovitz’s strikingly original ambient pop project JOOJ by way of their meticulously composed music video for “Shoulders and Whispers,” directed by Brandon Cronenberg. Carefully following the minimalistic pacing of the mostly piano-and-vocals track, each slow-panning shot lasts precisely one or two bars of the song, and each is so compelling in its presentation that any individual cut feels like it contains a world of meaning and symbolism within.
Creepy, mystical, and otherworldly, yet still rooted by way of its location in a beautiful old church, this black-and-white masterpiece features remarkable and impassioned performances by dancers Mairi Greig, Syreeta Hector, and Benjamin Kamino. Not to mention some extremely cool costumes. Without hesitation, our favourite music video of the year.
JOOJ’s self-titled debut is essential listening, and is available now from Last Gang.