Hamilton’s PERSONS make some of the strangest but nevertheless infectious electronic pop you’re likely to find in Southern Ontario these days, and their debut self-titled cassette from last September is a must-hear for connoisseurs of unusual beats and treats. Today, we’re very excited to be premiering their video for one of the highlights of the album, “Falling Like Niagara Falls.”
Directed by Jackson Darby (also the band’s vocalist/beatmaker), the video takes us around the titular town in a psychedelic feast for the senses, whose weirdness matches the woozy, syrupy flow of the song. All in all, it’s a masterful display of low-budget techniques, surreally superimposing the band over different backgrounds. The results are dizzyingly engrossing, and at times, impossibly vast. Don’t fall over the falls!
PERSONS’s album is available PWYC from HAVN (Hamilton Audio Visual Node) Records Bandcamp.