Perennial electro-banger songwriter boyBITCH is back with a new video, consisting of old home-movie footage of him as a preteen. The washed-out colour, slowed down speed and tracking lines lend themselves nicely to Dave’s ready-for-the-club synthy vibes. The lyrics take on new meaning with boyBITCH speaking to his younger self “I got your back,” he sings in his signature croon. In his words:
I was 11 years old in ‘Lover’ and was beginning to struggle with my sexual identity, and identity as a whole. You can see it at the end on the close up of my eyes….conflicted. This video was particularly profound for me. This is the age I based the name boyBITCH on. I was starting to explore my creativity in an intense ‘bitchy/sassy’ way.
“Lover” is the first of many videos to come, all featuring old footage at him at various stages of his life. A new album is out January 2017, with an accompanying video for each song. We can’t wait!