MUSIC VIDEOS

Snowblink – Feel Like a Man

So, this is cool. If you have a virtual reality headset, dig it out and get ready to participate in a visually and aurally beautiful seance with Toronto/L.A. duo Snowblink. It still works on your phone or computer–just make sure to move the device around or click the arrows in the upper left corner to take in the whole scene. Despite the title, the participants are 13 women, dressed in glittery finery, moving and dancing and transforming to the humming beat.

The song come from their fall release, Returning Current, which pushes their soft folk sound more firmly into a synthy realm. It pulses and wavers beneath the quiet confidence of the vocal melody, and by the end we’re definitely spellbound.

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Xania – Y.O.U.

We’re fervent fans of Xania videos here at Silent Shout (remember the brilliant “Dance with the Robot” that was our third favourite visual in 2016?), and she’s done it again. “Y.O.U.”, which stands for your own universe, reimagines the Montreal-based rapper/producer as a faceless silhouette, covered in shifting projected patterns. She’s alone as she dances through the streets of Sheffield, an homage to those who embrace their individuality, creating their own worlds even while surrounded by a sea of others.

“Y.O.U.” is from 2015’s All Alone Together, available PWYC from Bandcamp.

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Persons – Falling Like Niagara Falls

Hamilton’s PERSONS make some of the strangest but nevertheless infectious electronic pop you’re likely to find in Southern Ontario these days, and their debut self-titled cassette from last September is a must-hear for connoisseurs of unusual beats and treats. Today, we’re very excited to be premiering their video for one of the highlights of the album, “Falling Like Niagara Falls.”

Directed by Jackson Darby (also the band’s vocalist/beatmaker), the video takes us around the titular town in a psychedelic feast for the senses, whose weirdness matches the woozy, syrupy flow of the song. All in all, it’s a masterful display of low-budget techniques, surreally superimposing the band over different backgrounds. The results are dizzyingly engrossing, and at times, impossibly vast. Don’t fall over the falls!

PERSONS’s album is available PWYC from HAVN (Hamilton Audio Visual Node) Records Bandcamp.

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