MUSIC VIDEOS

Persons – Falling Like Niagara Falls

Hamilton’s PERSONS make some of the strangest but nevertheless infectious electronic pop you’re likely to find in Southern Ontario these days, and their debut self-titled cassette from last September is a must-hear for connoisseurs of unusual beats and treats. Today, we’re very excited to be premiering their video for one of the highlights of the album, “Falling Like Niagara Falls.”

Directed by Jackson Darby (also the band’s vocalist/beatmaker), the video takes us around the titular town in a psychedelic feast for the senses, whose weirdness matches the woozy, syrupy flow of the song. All in all, it’s a masterful display of low-budget techniques, surreally superimposing the band over different backgrounds. The results are dizzyingly engrossing, and at times, impossibly vast. Don’t fall over the falls!

PERSONS’s album is available PWYC from HAVN (Hamilton Audio Visual Node) Records Bandcamp.

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Calcedon – Sparrow

“Sparrow,” the debut song from Hamilton’s Calcedon is an understated, breezy pop song, and an incredible first single from the burgeoning project. Straddling the line between mainstream and experimental, the song’s stumbling staccato rhythm bursts sets it apart from their contemporaries in the genre, building to a beautiful crescendo of the chorus and four-on-the-floor outro.

The video–directed by David Schuurman–uses Kintsugi, the Japanese art of repairing broken pottery with gold, to dazzling effect focusing on the intense relationship an artist can have with their work when using such precision.

Echo, the debut album from Calcedon is out March 25th. Based on this, we expect great things.

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Lydia Ainsworth – Afterglow

Last month, Lydia Ainsworth made some serious waves with an enchantingly vibrant video for “The Road,” the first single from her upcoming LP, Darling of the Afterglow. Lydia’s latest offering, “Afterglow,” leads us even deeper into the land of the mystical — a hauntingly simplistic music video (once again directed by her sister Abby) places Lydia front and centre as she pilots an organism of faceless dancers through the track’s steady churning. The depth and spatial definition of “Afterglow” readily places Lydia within the ranks of FKA Twigs and Fever Ray, and we can’t wait to hear what other strange magic the new record will bring.

Darling of the Afterglow is out March 31st on Arbutus and Bella Union.

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